Is Adobe Summit good for the growth of IT professionals?

Have you heard the news that Adobe Summit 2022 is happening from 15-17 March, 2022? Now, why this news is relevant for an IT professional? Adobe is mostly used by marketers and creative persons. However, with the amalgam of tech in every industry vertical, Adobe products provide invaluable consumer insights.  

Reasons to attend this Summit: 

1. Adobe Summit has been sponsored by IT biggies: Accenture, Deloitte Digital, Dentsu, IBM, Publicis Sapient and Cognizant. All of these IT companies employ India’s best engineers and strategists.
2. This Summit has speaker sessions and workshops on customer experiences. Customer experience is a big theme for primary industries such as media, entertainment, high tech, retail, travel, finance, healthcare and life sciences.
3. You cannot be a Data Scientist without an understanding of customer experiences. Having a deep insight into consumer behavior and interaction with your products is crucial in forming strategies. With this data, you can stay ahead in the knowledge curve and on top of your career game.

Who should attend it?

The Adobe Summit landing page lists all possible IT job roles as the prospective audience list. Still, I feel that whether you are a Data Engineer or a B2B marketer or a Salesperson or Project Manager, there are sessions curated for each person. Instead of attending the whole Summit, I intend to attend specific sessions.

What can you learn there?

Attend Adobe Summit 2022 to gain one or all of the below perspectives relevant to your job:

• Analytics for Customer Journeys
• B2B Marketing
• Content Management for Personalized Experiences
• Customer Data Management
• Developer Ecosystem
• Digital Commerce
• Marketing Workflows and Collaboration
• Omnichannel Marketing and Optimization
• Personalization at Scale
• Trends and Inspiration

 

How does Publicis Sapient come into the picture?

In some of the PS internal projects, Adobe Analytics and other products are used extensively by Data Analysts and Strategists. There are frequent job openings for AEM (Adobe Experience Managers) in Publicis Sapient. You may read Publicis Sapient reviews to know more about the work culture.

Besides that, Publicis Sapient has positioned itself as a leader in digital transformation for which customer experience plays a crucial part.